Case Study: 1-800-Flowers boosts unique visitors and sales with AUDIENCEX

1-800-Flowers lifts sales 23% with AUDIENCEX

1-800-Flowers, a leading flower and gift retailer, partnered with the vendor AUDIENCEX to launch its new gifting platform. Their challenge was to effectively target Generation Y consumers, introduce the concept of social gifting, and ultimately drive increased sales while reducing their cost per acquisition.

AUDIENCEX developed a data-driven social media strategy centered around the #justbecause hashtag to encourage spontaneous gifting. This solution involved integrating branded content into organic conversations and targeting users with an interest in gifting. The campaign resulted in a 78% increase in unique visitors, a 23% lift in sales, and a 19% decrease in cost per acquisition, successfully positioning the platform with its target audience.

1-800-Flowers