Case Study: Washington Pavilion sustains community engagement and cash flow with AudienceView

Washington Pavilion - Customer Case Study

Washington Pavilion in Sioux Falls, SD faced the sudden disruption of COVID-19 closures and needed to keep its community engaged while maintaining cash flow to support its arts-and-sciences mission. To do this, the organization partnered with AudienceView and used AudienceView Unlimited for online ordering and payment management to extend services beyond the closed doors.

AudienceView enabled Washington Pavilion to quickly stand up online ordering for Leonardo’s Café, selling more than eighty Easter meals in less than a week and using the platform’s donation pop-up to collect tips. Combined with the Pavilion’s Experience Your Washington Pavilion @ Home (24 videos and at-home activities), promoted monthly subscription payment plans and flexible micro-donations, the efforts have the organization tracking ahead of schedule for next-season subscriptions while offering ongoing curbside and take-and-bake options as they phase reopening with enhanced safety measures.

Washington Pavilion