Case Study: The Saint Paul Chamber Orchestra achieves $200K+ annual Sustained Giving revenue and streamlined fundraising with AudienceView

The Saint Paul Chamber Orchestra - Customer Case Study

The Saint Paul Chamber Orchestra (SPCO), America’s only full-time professional chamber orchestra, faced the common nonprofit challenge of declining donor retention and rising operating costs while trying to grow its Sustained Giving program. After selecting AudienceView as their CRM in 2016, SPCO adopted AudienceView Unlimited to create a seamless donor experience that reduces barriers to monthly giving and minimizes manual staff effort.

Using AudienceView Unlimited’s Utilities, Automation, and Business Intelligence, recurring gifts are processed automatically, automated alerts flag upcoming card expirations for proactive outreach, and reporting tools forecast enrollment and donor health. With AudienceView’s automation in place, SPCO’s Sustainer program now generates over $200,000 annually (average monthly gift $21.38), shows Sustainer attrition of about 10% versus 38% overall, yields more than twice the annual giving of one‑time donors, and saves substantial staff time.

The Saint Paul Chamber Orchestra

Katie Berg

Director of Development