AudienceView
38 Case Studies
A AudienceView Case Study
Antaeus Theatre Company, a Los Angeles–based ensemble founded in 1991, faced growing pains after expanding into the new Kiki & David Gindler Performing Arts Center: a doubled house size, a capital campaign, and the need for better technology to save staff time, create efficiencies, and gain clearer insight into patrons and donors. Executive Director Ana Rose O'Halloran selected AudienceView Professional (formerly OvationTix) as the reliable live-event ticketing solution to streamline reporting, donor tracking, and marketing workflows.
AudienceView Professional gave Antaeus an all-in-one platform for ticketing, automated pre/post-show emails with integrated surveys, promo-code tracking, and easy analytics. As a result, weekly ticket-sales reporting went from hours of work to 15 minutes or less, staff save about 1–2 hours weekly on email tasks, and the company can track promo uptake and pull zip-code and repeat-attendee reports (showing Glendale as a top-performing area) to make data-driven programming and marketing decisions. AudienceView’s tools have simplified operations and improved Antaeus’s ability to measure and grow its audience.
Ana Rose O’Halloran
Executive Director