Case Study: Phoenix Symphony improves ticketing security and patron experience with AudienceView digital tickets

Phoenix Symphony cuts fraudulent ticket resale by up to 90% with AudienceView

The Phoenix Symphony sought to modernize its ticketing process to improve patron experience, streamline on-site operations, and combat significant fraud from third-party ticket resellers. They partnered with vendor AudienceView to implement its AudienceView Unlimited digital ticketing solution, specifically the secure digital tickets delivered via a proprietary web-app.

AudienceView's solution provided dynamic, QR-code-based digital tickets with anti-fraud features like moving visual elements and delayed barcode delivery. This made fraudulent resale far more difficult. The implementation led to smoother event days with shorter box office lines and high patron acceptance, with about two-thirds of patrons choosing digital delivery. AudienceView's system helped reduce instances of fraudulent ticket resale by up to 90%, significantly protecting both the symphony's revenue and its patrons.

Phoenix Symphony