Case Study: Third Rail Projects achieves 19% ticket sales growth and streamlined operations with AudienceView Professional

How Third Rail Projects Increased Ticket Sales and Improved its Operations with AudienceView Professional

Third Rail Projects, a New York–based creator of immersive and site-specific theater, needed a simpler, more mobile-friendly ticketing and box office solution to improve the customer checkout experience and streamline back-end operations. After evaluating options, they selected the AudienceView Professional platform to replace multiple disparate ticketing and CRM tools and support higher-volume, weekly performances like Then She Fell.

AudienceView implemented a mobile-responsive checkout, automated messaging, consolidated customer data, advanced series and package tools, and event management support, with Client Services migrating data so Third Rail Projects went live in under two weeks. The AudienceView Professional platform helped the company save about 5 hours per week, enabled new package and promotional workflows, and drove a 19% year-over-year increase in ticket sales for the 2018 Spring extension of Then She Fell.

Third Rail Projects

Joshua Dutton-Reaver

Associate Manager of Marketing and Communications