Case Study: The Mark Twain House & Museum boosts membership sales with AudienceView Professional

How The Mark Twain House & Museum Masters Fundraising through Memberships

The Mark Twain House & Museum, a National Historic Landmark in Hartford, needed a sustainable way to fund preservation, programming, and community engagement. To support this mission, the museum turned to AudienceView Professional, using its all-in-one platform to manage donations and a flexible membership program.

With AudienceView Professional, The Mark Twain House & Museum launched a 10-tier membership model tied to flexible packages and storefront deep links, making it easy for supporters to donate or join at different price points. The approach has paid off: since 2022, membership sales have increased by 32%, and donations plus memberships now generate more than 40% of the museum’s annual income.

The Mark Twain House & Museum