Case Study: The Greenwich Odeum achieves increased donations and enhanced patron engagement with AudienceView Professional

How The Greenwich Odeum Increased Donations and Enhanced Patron Engagement with AudienceView

The Greenwich Odeum, a volunteer-run 501(c)(3) performing arts venue in Rhode Island, was struggling with an unintuitive, time-consuming ticketing system that made event setup, in-person sales, promotional codes and reporting difficult. Seeking an integrated solution for ticketing, fundraising, memberships and better mobile patron experiences, The Greenwich Odeum selected AudienceView and moved to AudienceView Professional.

AudienceView Professional was implemented quickly—staff worked with AudienceView support to build a custom seating chart, migrate patron data, create sample shows and launch their first ticketed event six weeks after signing. With AudienceView, the Odeum integrated fundraising and ticketing, began soliciting donations during checkout, tracked pledges and campaign gifts, automated acknowledgement letters and scheduled customizable reports. These capabilities improved patron engagement, increased donations through cross-sells and promotional codes, and delivered measurable revenue and reporting improvements that strengthened the organization’s bottom line.

The Greenwich Odeum

Amanda Ronchi

General Manager