Case Study: The Fireside Dinner Theatre achieves seamless universal gift card redemption and real-time balance updates with AudienceView

How The Fireside Dinner Theatre Modernized Operations

The Fireside Dinner Theatre, a long-running entertainment complex in Fort Atkinson, WI, used AudienceView Unlimited since 2006 for ticketing and CRM but faced a business challenge: three different point-of-sale systems (theater, restaurant, gift shop) needed to accept a single universal gift card. Because gift cards account for roughly 20% of revenue, The Fireside required seamless redemption across all POS channels without degrading customer experience or introducing accounting errors.

AudienceView implemented its web API to integrate the three POS systems, enabling real-time devaluation of gift card balances with every swipe and automating formerly manual processes. The AudienceView API eliminated daily reconciliation errors (previously $50–$100 per day), saved the business thousands of dollars per year, and preserved a smooth customer experience while improving accounting accuracy.

The Fireside Dinner Theatre

Greg Gilson

Information Technology Manager