Case Study: Mabou Mines achieves streamlined operations and improved audience engagement with AudienceView Professional

How Mabou Mines uses AudienceView Professional to streamline its operations

Mabou Mines, a New York–based artist-driven experimental theater collective, was managing ticketing, RSVPs, artist contacts and email across multiple disconnected systems, leaving no central record of patrons and making box office and outreach work labor-intensive. To address these challenges they adopted AudienceView Professional to replace fragmented platforms with a single CRM-driven solution.

AudienceView Professional consolidated Mabou Mines’ historical data, integrated with their email provider, enabled in-platform pre- and post-show communications and removed the need for a third-party ticket vendor. As a result, Mabou Mines streamlined workflows, saved about 2–3 hours of manual effort per week, increased audience engagement through targeted emails, and freed staff time to focus on ticket sales, donor cultivation and growth — all delivered via AudienceView.

Mabou Mines

Monika Jouvert

Executive Producer