Case Study: Little Rock Athletics achieves ticket and donation revenue growth and streamlined ticketing operations with AudienceView Professional

How Little Rock Uses AudienceView Professional to Increase Ticket Sales and Simplify Ticketing Operations

Little Rock Athletics, an NCAA Division I program, faced a clunky, hard-to-navigate ticketing system, limited fan online purchase capability, inadequate vendor support, and a small staff that needed an all‑in‑one solution with CRM to streamline box office work and grow fan engagement. They selected AudienceView Professional to replace their previous platform.

AudienceView Professional provided an intuitive event builder, QuickSell+ box office tools, a mobile‑responsive storefront, CRM and segmentation, gameday email marketing, and dedicated support (including a 7‑day help desk and Customer Success Manager), plus data migration assistance. As a result, Little Rock Athletics saw measurable gains: 21% increase in basketball single‑game ticket revenue, 39% lift in volleyball ticket revenue, 105% growth in baseball ticket revenue and a 30% increase in donation revenue, while reducing manual box office work and improving online ticket sales.

Little Rock Athletics

Eric Silakowski

Associate Athletic Director for External Operations