Case Study: Hale Centre Theatre achieves 751 of 751 sold-out performances with AudienceView

How Hale Centre Theatre Filled the House for 751 of 751 Shows

Hale Centre Theatre, a community-focused, in-the-round venue in Sandy, Utah, needed to keep a much larger new facility full while selling season packages up to 18 months in advance and offering patrons flexible booking options. To handle that scale and customer expectations they partnered with AudienceView and implemented AudienceView Unlimited for flexible ticketing and patron engagement.

By using AudienceView Unlimited’s flexible subscription and ticket-exchange features—letting subscribers reserve later, choose seats when ready, and swap tickets free up to 48 hours before a show—Hale Centre Theatre drove record results: more than 560,000 patrons in 2018, 29,078 season ticket subscribers, and a perfect run of 751 sold-out performances (about 99.2% filled). AudienceView’s platform enabled advanced sales and customer flexibility that directly supported the theatre’s full houses and exceptional attendance.

Hale Centre Theatre