Case Study: Geffen Playhouse achieves 9:1 ROI and a top-performing show with AudienceView

Geffen Playhouse Achieves $9:1 ROI and Top-Performing Show with Cybba

Geffen Playhouse, a long‑running Los Angeles nonprofit theater and an AudienceView client since 2010, faced poor digital performance when Patrick Brown became Director of Marketing in 2018: display ad CTRs were just 0.02–0.06% and ticketing faces an 81% cart‑abandonment rate. Seeking a strategic partner rather than just tech, AudienceView introduced Geffen to Cybba to help overhaul their digital strategy and boost ticket purchases.

AudienceView’s introduction led to a 10‑week Cybba campaign—leveraging targeted display and paid social ads, on‑site engagement pop‑ups, email remarketing and display retargeting integrated with AudienceView—to drive and convert intent. The results: a 9:1 ROI and one of Geffen’s best‑performing shows; CTRs rose across channels (paid social 3% with a 9% Facebook video CTR, onsite engagement 38%, email remarketing 32%, display 0.18%); the onsite pop‑up recovered 40% of reclaimed sales, over 600 abandoned sessions were recovered and 2,000+ new patrons were introduced.

Geffen Playhouse

Patrick Brown

Director of Marketing