Case Study: Canadian Stage achieves targeted patron engagement and higher conversion rates with AudienceView

CanadianStage - Customer Case Study

CanadianStage, a leading not-for-profit contemporary theatre in Toronto, faced the common challenge of programming and promoting more shows with fewer resources while building lifelong relationships with patrons. To tackle this, CanadianStage has relied on AudienceView’s ticketing and CRM software for nearly 12 years to segment its database, analyze buying patterns, and target messaging—enabling initiatives like an Under-30 microsite with age verification and tailored offers.

By using AudienceView (and working with partner Ve Interactive for remarketing), CanadianStage implemented targeted campaigns, microsite-driven offers, and tracked conversions through Google AdWords. AudienceView gives the team measurable insights—allowing them to see ticket sales by promo code, monitor conversion rates, and use historical data to optimize promo performance and inform programming and marketing decisions.

CanadianStage

T. J. Tasker

Director of Marketing and Communications