Case Study: Canadian Stage doubles outbound sales in three years with AudienceView

CanadianStage - Customer Case Study

CanadianStage faced stagnant, paper-based outbound sales and cold-calling that lacked data or tracking. Sales Manager Shawn Ahmed turned to AudienceView Unlimited’s CRM to replace paper leads, segment customers, and capture activity so the team could sell smarter and stop relying on ad hoc outreach.

Using AudienceView, Shawn built targeted reports, applied correspondence codes, assigned customers to reps, and tracked preferences and contact history via the Customer Marketing tools. This allowed timely upsells, tailored offers and year-over-year nurturing — and helped CanadianStage double its outbound sales in three years while eliminating paper processes and delivering immediate improvements.

CanadianStage

Shawn Ahmed

Sales Manager