Case Study: Athenaeum Theatre Chicago achieves 94% increase in paid attendance with AudienceView Professional

Athenaeum Theatre Sees a 94% Increase in Paid Attendance with AudienceView Professional

Athenaeum Theatre Chicago, Chicago’s oldest continuously operating Off-Loop theatre, faced the challenge of growing paid attendance and donor support while managing many producing partners and diverse audience segments. To address these needs they partnered with AudienceView, using the AudienceView Professional platform to centralize ticketing, track partner sales, and improve marketing and fundraising workflows.

AudienceView Professional delivered promo codes, deep links, audience segmentation and standardized reporting to streamline purchases, track local partner sales and enable targeted cross-marketing. As a result, AudienceView helped Athenaeum Theatre Chicago achieve a 94% lift in paid attendance, 5× growth in individual gift amounts and a 17× increase in overall donations and grants.

Athenaeum Theatre Chicago

Jeff DeLong

Marketing & Development Director