Audience2Media
10 Case Studies
A Audience2Media Case Study
SayMine, a digital service for managing personal online data, worked with its PR team, Clarity PR, to build awareness and drive registrations to its website. The challenge was to effectively reach and engage an online audience on this topic. They partnered with the vendor Audience2Media to execute an influencer marketing campaign.
Audience2Media designed a solution using a tactical influencer plan across multiple platforms. They selected a mix of micro-influencers for high engagement and a larger technology-focused YouTuber for extended reach, providing unique tracking links to monitor website traffic. The campaign was a success, generating over 632,000 impressions, 7,691 engagements, and 8,292 clicks to the SayMine website. The client, Clarity PR, praised Audience2Media for the great outcome and collaborative effort.