Case Study: My Ten Nights achieves 153% higher donations with Audience2Media

My Ten Nights boosts donations 153% with Audience2Media

MyTenNights, a charity-tech platform for Muslim donations during Ramadan, sought to increase brand awareness and drive donations from the USA, Canada, and the UK. They partnered with vendor Audience2Media to execute an influencer marketing campaign.

Audience2Media used social data to select a range of influencers with high engagement rates. They collaborated with these creators to produce authentic content across multiple platforms and used their Behavioural Influencer Amplification tool to convert top content into ads. This solution delivered impressive results for MyTenNights, including £10.8 million in donations (a 153% increase from the previous year), a 3.81% engagement rate, and 3.3 million impressions.

My Ten Nights