Case Study: Southwest Washington Contractors Association boosts auction success and fundraising with Auctria

Southwest Washington Contractors Association reaches 5,010 people with Auctria's Facebook campaign

The Southwest Washington Contractors Association (SWCA) needed to organize its highly successful annual holiday auction, an A-list event with over 400 attendees. To maximize fundraising and engagement, SWCA required a strategy that was entirely audience-centric, focusing on procurement, promotion, and execution tailored specifically to its contractor audience. They utilized the Auctria platform to manage this event.

Using Auctria, SWCA implemented a comprehensive solution that leveraged their deep knowledge of their audience. This included procuring highly desirable auction items, utilizing a successful paddle raise for their foundation, and employing targeted Facebook ad campaigns that reached over 5,000 people. The audience-centric approach, powered by Auctria, yielded stellar results, enabling SWCA to make significant community contributions, including a $3,000 grant to a domestic violence shelter.

Southwest Washington Contractors Association (swca)