Case Study: PayU achieves faster onboarding and 25-point conversion gains with AU10TIX identity verification

PayU cuts onboarding friction and boosts conversion by 25 points with AU10TIX

PayU, a leading global payment solutions provider, faced the challenge of scaling its merchant onboarding process across over 40 high-growth markets. They needed a system that balanced fast, frictionless user experiences with strong fraud prevention and compliance controls across diverse geographies and document types. To address this, PayU partnered with AU10TIX for its AI-driven identity verification and authentication solutions.

By integrating AU10TIX's automated verification via an API, PayU dramatically accelerated its onboarding. The solution reduced average ID verification times to approximately six seconds and significantly increased operational efficiency. This led to a measurable improvement, with onboarding conversion rates increasing by up to 25 percentage points, allowing PayU to securely scale its global operations.

PayU