Case Study: Emerald Group Publishing boosts site engagement and revenues with Atypon's Literatum

Literatum Enhances Onsite User Experience and Boosts Revenues

Emerald Group Publishing needed to improve the visibility of research on its publication websites, create a better onsite experience for visitors, and grow revenue from site content. To address these challenges, Emerald migrated its journals portal, Emerald Insight, from its in-house hosting platform to Atypon’s Literatum online publishing platform, supporting journals, books, and serials.

Using Atypon’s Literatum, Emerald saw stronger discovery and usability through enriched metadata, SEO, and improved faceted search. After one year, site engagement and interaction rose by more than 10%, article downloads increased 14%, and user satisfaction improved significantly, with authors, students, and researchers reporting better navigation and usability.

Emerald Group Publishing