Case Study: American Psychiatric Association achieves greater publication sales and public awareness with Atypon

Active Publishing Drives Publication Sales—and Public Awareness

The American Psychiatric Association Publishing, part of the American Psychiatric Association, needed a way to quickly create a topic-specific site that would present an evidence-based view of gun violence and mental illness and attract new readers. Using Atypon’s Literatum platform, the publisher aimed to educate the public, drive traffic, and promote its books, journals, and multimedia content.

Atypon helped the American Psychiatric Association build a microsite in just a few days with Literatum and Page Builder, curating articles, books, videos, and news into one accessible experience. The site used targeted content, flexible licensing, and advertising placements to support marketing and subscriptions; launched in June 2016, it was expected to boost site traffic, book sales, online advertising, and overall revenue.

The American Psychiatric Association