Case Study: Wilson Sporting Goods boosts site speed with Atwix and Adobe Commerce

Wilson Sporting Goods boosts site speed by 80% with Atwix

Wilson Sporting Goods, a global leader in sports equipment, needed a future-ready eCommerce platform. Their existing site was slow, difficult to update, and inflexible for content teams, hindering growth and customer experience. They partnered with Atwix and Adobe Commerce to achieve a solution without a full replatform.

Atwix implemented Adobe's Edge Delivery Services and Luma Bridge, enabling a gradual, low-risk transition to a composable commerce architecture. This approach dramatically boosted site performance, with Lighthouse scores jumping from 10-20 to over 90, and empowered both developers and marketers with a more efficient workflow.

Wilson Sporting Goods