Case Study: Reinders achieves faster B2B search and improved site performance with Atwix

Reinders cuts load times and speeds product discovery with Atwix

Reinders, a leader in the turf and irrigation industry, faced a challenge with its B2B eCommerce platform, which suffered from slow search results, poor performance with large orders, and limited flexibility. This created friction for customers and internal operations. They partnered with the vendor Atwix to modernize the platform and implement an intelligent search solution.

Atwix enhanced the site's search functionality using ElasticSuite, optimized backend processes for faster load times, and ensured a smooth transition during a solutions integrator switch. They also deployed a new B2B rewards program via Adobe Commerce. The results included lightning-fast site performance, effortless product discovery, and the ability to roll out new features quickly, leading to increased customer satisfaction and stronger B2B relationships.

Reinders