Case Study: Coyuchi boosts Black Friday performance with Atwix Magento 2 upgrade

Coyuchi boosts mobile revenue 50% with Atwix

Coyuchi, a sustainable home textile brand, faced performance issues on their Magento 1 site, particularly during high-traffic sales events like Black Friday. They needed an upgrade to improve site speed, user experience, and traffic handling. The vendor Atwix was engaged to manage this migration.

Atwix migrated Coyuchi to Magento Commerce 2, optimizing performance and redesigning key pages. The solution enabled Coyuchi to seamlessly handle Black Friday traffic, resulting in a 50% increase in mobile revenue, a 29% improvement in desktop conversion, and a 27% reduction in bounce rates.

Coyuchi