Case Study: BottleRock Napa Valley doubles merch revenue with atVenu

BottleRock Napa Valley doubles merch revenue with atVenu

The customer, BottleRock Napa Valley, a prominent music festival, faced significant challenges with its inefficient merchandise operations. Using legacy methods like Excel spreadsheets for tracking sales and inventory led to errors and a poor fan experience. To tap into this revenue stream and improve operations, BottleRock partnered with the vendor atVenu to implement its point-of-sale and merchandise management platform.

By leveraging atVenu's platform, BottleRock gained real-time sales data, which allowed for better inventory management and the use of features like Ship to Home to capture sales even after items sold out on-site. The solution from atVenu resulted in a dramatic 120% increase in merchandise revenue the first year after implementation. Additionally, the festival saw a 10% sales boost from the Ship to Home feature and greatly improved operational efficiency and artist settlements.

BottleRock Napa Valley