Case Study: American Cancer Society achieves fresh, integrated data insights with Attunity

Fighting Cancer and Connecting Supporters with Fresh, Integrated Data

The American Cancer Society needed to unify data across donors, volunteers, events, and research so it could better engage supporters, reduce overhead, and generate insights to further its mission. With Attunity Replicate and Teradata, ACS set out to replace siloed information and make data faster, fresher, and easier to use for analytics.

Attunity implemented continuous data replication from ACS’s CRM to a Teradata data warehouse and cloud environment, consolidating 13 data marts into one integrated platform. The result was self-service analytics with major performance gains: 90% of queries are answered within one minute, analysts run 20,000 to 30,000 reports per month, and ACS can now uncover correlations and trends that were previously difficult to see.

American Cancer Society