Case Study: Fanatics achieves faster cloud analytics with Attunity

Fanatics Leverages a Cloud Data Lake for Analytics with Amazon Web Services and Attunity

Fanatics, the global leader in licensed sports merchandise, needed a faster, more seamless way to move about 100 terabytes of data from SQL Server and other on-premises systems into a cloud data lake for analytics. The company wanted to replace its SSIS-based ETL approach so it could store raw data in Amazon S3 and analyze massive transaction, e-commerce, and back-office data more effectively. Fanatics turned to Attunity, along with Amazon Web Services, to support this cloud migration.

Attunity provided high-performance data ingest and replication to Amazon S3, with continuous loading, change data capture, secure transfer, and guaranteed delivery. Using Attunity through AWS Marketplace, Fanatics set up in minutes, loaded data continuously with zero downtime, and gained immediate access to fresh data for Hadoop, Spark, and Amazon Redshift analytics. The result was real-time insights into customer behavior and purchasing patterns, greater value from data at an affordable price, and simplified cloud billing for Fanatics thanks to Attunity.

Fanatics

Kiran Nagarur

Vice President, Data Science & Engineering