Case Study: Global Import Solutions wins new customer opportunities with Attribytes Customer Void Matrix

Global Import Solutions - Customer Case Study

Global Import Solutions, a leader in disposable import products, sought a more effective way to identify and convert new business opportunities away from their competitors. They partnered with Attribytes to tackle this challenge by leveraging the Attribytes Customer Void Matrix, a service designed to highlight customers purchasing from competitors.

Using the Attribytes Customer Void Matrix, the team identified specific target customers, including their sales area and product needs. This data-driven approach led to immediate success, with GIS converting 2 out of 5 targeted new customer opportunities in the Santa Fe sales area alone. Furthermore, in the following month, Attribytes' solution contributed to GIS's broader success, helping them secure 476 new customers across their branches.

Global Import Solutions