Case Study: Fabri-Kal improves product findability and descriptions with Attribytes

Fabri-Kal - Customer Case Study

Fabri-Kal, a manufacturer of cups and containers, faced a challenge where its eco-friendly Greenware product line was difficult for customers and sales reps to find within Shamrock’s online ordering system. Inconsistent and missing product descriptions made it hard to identify items made from specific materials like PLA. Fabri-Kal selected Attribytes to address this issue and improve the marketability of their products.

Using the Attribytes service, Fabri-Kal was able to update the product descriptions for over 150 items in less than a single day. This solution standardized the "Greenware" branding and material information across their catalog, making it significantly easier for users to find and identify eco-friendly products. The result was a more efficient and marketable product line for Fabri-Kal.

Fabri-Kal