Case Study: Fatty15 doubles paid marketing spend with Attribution

Why fatty15 plans to double their ad spend in 2025 with Attribution’s advanced marketing analytics

Fatty15, part of the Seraphina Therapeutics family of brands, is a fast-growing DTC health company that needed a better way to scale paid media efficiently. As a lean team, they were dealing with fragmented marketing data, overlapping conversion claims from ad platforms, and no clear view into which channels were actually driving revenue. They turned to Attribution’s advanced marketing analytics to solve their measurement and attribution challenges.

With Attribution, Fatty15 consolidated data from 100+ ad platforms into a single source of truth, gained multi-touch attribution insights, and added custom integrations like Superfiliate tracking. Attribution quickly uncovered tracking issues in Pinterest, revealed Microsoft Ads as a strong performer with an 8.94% conversion rate and 476.33% ROAS, and helped identify underperforming Meta campaigns. These insights are helping Fatty15 double paid marketing investment in 2025, save more than $200k annually per data hire, and avoid 6–8 months of in-house implementation time.

Fatty15

John Gareau

Chief Revenue Officer