Case Study: Revmatics achieves 100% conversion tracking with Attribution

Revmatics restores 0% to 100% conversion tracking with Attribution

Revmatics, an e-commerce brand using AI-personalized landing pages on custom subdomains, faced a critical challenge where 100% of its conversion data was lost when customers moved to its Shopify store. This break in tracking caused its Meta and Google ad campaigns to report no conversions, leading to a skyrocketing customer acquisition cost. The analytics partner, One Thing Digital, turned to the vendor Attribution for a solution involving advanced cookie stitching and server-side conversion tracking.

Attribution implemented a solution that used cookie stitching to preserve user identity across the domain boundary and server-side capture to bypass browser-based data loss. This restored conversion tracking accuracy from 0% to 100%, reclaimed 20-30% of transaction data that was being lost, and allowed the ad algorithms to optimize effectively. As a result, Revmatics saw its campaigns exit the learning phase faster and its customer acquisition cost stabilize.

Revmatics