Case Study: MyComputerCareer cuts cost per lead 51% with Attribution

MyComputerCareer cuts cost per lead 51% with Attribution

MyComputerCareer, an IT training institution, faced the challenge of measuring marketing performance across its $5M+ annual ad spend. With unreliable self-reported data and disconnected platform metrics, they could not trace leads to actual enrollments or compare the impact of their two advertising agencies. They turned to the vendor Attribution to implement its attribution platform to connect ad spend to real business outcomes.

Attribution provided a full-funnel, CRM-connected view, allowing MyComputerCareer to track leads from impression to enrollment. This data revealed that campaigns managed by their agency Intero Digital had a 51% lower cost per lead and a 51% lower cost per enrollment compared to the other agency. With Attribution, MyComputerCareer gained the visibility to optimize campaigns in real-time and confidently reallocate millions in budget across channels.

MyComputerCareer