Case Study: Livestorm triples ROAS with Attribution

Livestorm triples ROAS with Attribution

Livestorm, a browser-based webinar platform, needed to identify its highest-value marketing channels to fuel sustainable growth. Their challenge was to gain visibility into how each channel influenced conversions and customer retention to maximize their return on ad spend. They partnered with the marketing analytics platform Attribution to transform user touchpoints into attributable insights.

Using Attribution’s multi-touch attribution models, Livestorm built a detailed performance overview that mapped the entire customer journey. This solution provided granular, omnichannel insights that enabled Livestorm to optimize its marketing strategy. The results included a 3x increase in ROAS, over $360k in annual savings from more efficient spend, a 3x improvement in LTV:CAC, and 240 hours saved annually on manual analysis.

Livestorm