Case Study: Vendr saves 2-3 days per month with Attribution

How Vendr gets back 2+ days every month with streamlined marketing analytics from Attribution

Vendr, a SaaS procurement and negotiation platform, needed a better way to understand marketing performance across a complex B2B marketplace. Traditional tools like Google Analytics and Mixpanel couldn’t capture the full user journey, including supplier engagement, product signups, and marketplace transactions, while the team was spending 2–3 days each month manually combining data in Snowflake. They also wanted to avoid the time and maintenance cost of building an in-house attribution solution.

Attribution provided the streamlined marketing analytics Vendr needed, with customized tracking for multiple conversion types, anonymous visitor identification, and centralized reporting across channels. With Attribution, Vendr reduced manual analysis by 2–3 days per month, saved an estimated 6 months of build time, and gained clearer visibility into channel effectiveness, helping drive an 8.6x increase in ROAS.

Vendr

Perin Adams

GTM Business Systems Manager