Case Study: ClickUp achieves efficient growth and lower CAC with Attribution

How ClickUp grew from $4M to $150M with Attribution as their foundation for marketing & growth

ClickUp, the fast-growing SaaS company, needed better visibility into which marketing efforts were truly driving revenue as it scaled from $4M to $150M ARR. By using Attribution’s multi-touch attribution platform, the team aimed to optimize ad spend, measure organic campaign performance, and lower customer acquisition costs while sustaining efficient growth.

With Attribution, ClickUp identified the highest-performing channels and improved its content strategy, including the power of pairing paid ads with educational content. As a result, ClickUp grew monthly ad spend from $0 to $4M in 14 months, achieved a 9-month payback period on ad investments, and saved more than $500,000 versus building an in-house attribution system.

ClickUp

Aaron Cort

First Head of Marketing