Case Study: Bridge optimizes ad spend and boosts qualified lead conversion with Attribution

Bridge cuts $41K+ in ad spend waste with Attribution

Bridge, a financial services company specializing in commercial lending, faced a significant challenge in understanding the true performance of its extensive Google Ads operation. With over 30 campaigns running across diverse product verticals and a monthly ad spend exceeding $41,000, they lacked the visibility to connect clicks to actual qualified leads and business outcomes. This blind spot made it impossible to determine which campaigns were effective and which were wasting budget.

By implementing Attribution, Bridge gained full-funnel, keyword-level visibility into their marketing efforts. The solution identified their highest-converting campaigns, such as those for hotel financing which achieved a 6.0% conversion rate, and revealed 15+ campaigns that generated zero conversions. This data enabled Bridge to reallocate their budget confidently, eliminating waste and optimizing around proven performers, which ultimately allowed them to connect ad spend to real business outcomes.

Bridge