Case Study: William Russell saves 1.5 hours a day tracking affiliate leads with Attributer

Helping William Russell track the success of their affiliate program

William Russell, an expat insurance provider, faced a challenge in tracking the success of its affiliate marketing program. The process required a sales agent to spend 1.5 hours every day manually tagging affiliate referrals in their Microsoft Dynamics 365 CRM, as their affiliate platform was not connected to it. This manual effort was a significant drain on resources that could be better spent on sales.

Attributer provided the solution by automatically capturing UTM parameters from affiliate links and sending that data into Microsoft Dynamics. This eliminated the need for manual tagging, saving the team 1.5 hours per day. Furthermore, Attributer provided comprehensive data that allowed William Russell to compare the performance of its affiliate program against other marketing channels and make more informed decisions.

William Russell

Will Cooper

Marketing Director