Case Study: Qwilr achieves clean, consistent lead attribution with Attributer

Helping Qwilr attribute leads across multiple sources

Qwilr, a SaaS company that creates web-based sales proposals, faced challenges tracking the source of over 30% of its leads. These leads, which came from demo requests and content downloads, bypassed their existing Segment tracking and entered their Hubspot CRM with no attribution data. Their existing data was also messy and difficult to use for reporting. They needed a solution, provided by Attributer, to get clean, usable attribution data across all lead sources.

Attributer provided a single source of truth by categorizing every website visitor into a channel and storing the data in a cookie. This data was then passed to analytics tools for free trial signups and written into hidden form fields for other leads going into Hubspot. This allowed Qwilr to make informed decisions, such as turning off underperforming Google Ads campaigns and shifting their SEO strategy, which helped them focus their budget and efforts on channels that generated real customers.

Qwilr

Mark Tanner

CoFounder & Chief Revenue Officer