Case Study: Non Plus Ultra tracks event bookings and marketing ROI with Attributer

Helping Non Plus Ultra understand the ROI of their digital marketing campaigns

Non Plus Ultra, a company that transforms iconic properties into event spaces, was challenged with measuring the true ROI of its Google and Facebook ad campaigns. While they could track website visitors through Google Analytics, they could not determine which marketing initiatives were ultimately driving actual event bookings. This lack of visibility made it impossible for NPU Events to confidently assess which campaigns were generating a positive return.

Attributer provided a solution by integrating with the company's website and CRM. The tool captures the source of all website visitors and passes this attribution data through Gravity Forms into their CRM whenever a lead is generated. This allowed Non Plus Ultra to track which specific campaigns led to bookings and calculate their revenue and ROI. As a result, they can now make informed marketing decisions, having also discovered a valuable source of referral traffic from the venues they manage. Overall, Attributer enabled them to move beyond tracking form completions to understanding which initiatives truly drive revenue.

Non Plus Ultra

Maria Redin

Chief Operation Officer