Case Study: Harris Federal Law tracks Google Ads customers and revenue with Attributer

Helping Harris Law track which Google Ads are truly generating customers & revenue

Harris Federal Law, a law firm specializing in federal employee benefits, needed to identify which Google Ads campaigns were actually generating client revenue, not just leads. They suspected some high-performing campaigns from a cost-per-lead perspective were not converting into paying clients but lacked the data to make informed budget decisions. They turned to Attributer to solve this challenge.

Attributer provided a solution by capturing detailed campaign attribution data from website visits and passing it through form submissions into the firm's CRM. This enabled Harris Federal Law to run reports showing exactly which campaigns drove real customers and revenue. As a result, they made data-driven decisions to stop underperforming campaigns and reallocated their budget, which led to an increase in new clients and a higher return on ad spend.

Harris Federal Law

Nick Child

Director of Marketing