Case Study: Flare HR achieves 4x more leads from SEO with Attributer

Helping Flare HR track their SEO efforts

Flare HR, a provider of HR management software, faced a challenge in determining the ROI of its SEO efforts. After making its HR document templates public to attract search traffic, the company had no way to track if those visitors were converting into leads and customers. They turned to Attributer to help them understand whether this initiative was generating revenue and worth further investment.

Attributer solved this by capturing vital SEO data, such as the channel and landing page, and passing it into hidden form fields that were sent to Salesforce. This allowed Flare HR to create reports showing leads, opportunities, and revenue generated from the templates. With this data, Attributer provided the confidence to double down on the SEO strategy, which ultimately led to a 4x increase in leads and added tens of thousands in revenue.

Flare

James Windon

Co-Founder