Case Study: ZooTampa cuts paper waste and saves $50,000 a year with Attractions.io

ZooTampa go green with Attractions.io

ZooTampa, a popular zoo in the southeastern United States, faced a challenge with the significant environmental and financial cost of printing over 400,000 tickets, 300,000 maps, and 30,000 membership cards annually. Seeking a more efficient and scalable approach to minimize their environmental footprint, they partnered with Attractions.io to implement a sustainable digital strategy using a branded mobile app.

The solution from Attractions.io replaced all physical materials with digital alternatives, including mobile tickets, interactive maps, and digital memberships. This resulted in a 95% reduction in printed materials and annual savings of $50,000 in printing costs. The app also enhanced the guest experience with location-based educational content, helping ZooTampa inspire visitors to adopt more sustainable behaviors while achieving a 4.8-star average app store rating.

ZooTampa

Steve Marsicano

Marketing and Content Manager