Case Study: Yorkshire Wildlife Park boosts guest engagement and conservation learning with Attractions.io

Yorkshire Wildlife Park inspires a new generation of visitors

Yorkshire Wildlife Park, a wildlife attraction, sought to modernize its guest experience and strengthen its educational mission by moving away from static signs and paper guides. The park partnered with Attractions.io to implement a mobile app platform, aiming to centralize content, engage visitors at all stages of their journey, and reduce paper waste.

Attractions.io provided a solution powered by a mobile app featuring Bluetooth beacons for location-based content and push notifications. This delivered real-time educational information and wayfinding, creating a seamless and immersive guest journey. The results were significant, including an 86% opt-in rate for marketing communications, a 4.8-star App Store rating, and the achievement of sustainability goals through reduced paper usage.

Yorkshire Wildlife Park

Lindsi Blakeman

Head of Customer Success