Case Study: Butlin’s achieves a connected guest experience with Attractions.io

Re-imagining the digital guest experience at Butlin’s

Butlin's, a UK-based family holiday resort, sought to modernize its fragmented digital guest experience. The challenge involved unifying three separate and disconnected systems for activity bookings, food ordering, and reservations, which created friction for guests planning their breaks. To address this, they partnered with Attractions.io to implement a single, seamless mobile app platform.

The solution from Attractions.io consolidated all guest services into a unified companion app featuring activity booking, mobile wayfinding, and real-time communications. This resulted in 360,000 app downloads within eight months and a 4.7-star average App Store rating. Most significantly, the platform drove a massive shift in customer behavior, with 98% of all pre-booked activities now being made through the app, streamlining operations and enhancing the entire guest journey.

Butlin’s

Jacqui French

Digital Product Manager