Case Study: Magnolia Plantation & Gardens reduces queues and improves guest navigation with Attractions.io

Magnolia Plantation & Gardens - Customer Case Study

Magnolia Plantation & Gardens, a 400-acre historic garden attraction, faced challenges with long visitor queues, overwhelmed staff answering repetitive questions, and the environmental waste of printed maps. They partnered with Attractions.io to implement a connected mobile app to serve as a comprehensive digital guide and improve sustainability.

The solution from Attractions.io included an app with interactive wayfinding, mobile ticketing, self-guided tours, and a dynamic "What’s in Bloom" feature. The results were significant, with 60,000 app downloads, a 93% positive user experience rating, and a 60% opt-in rate for communications. This dramatically reduced queues and staff pressure, eliminated paper maps, and provided valuable data on guest behavior through heat maps.

Magnolia Plantation & Gardens

Ivey Gibbs

Sales Operations Manager