Case Study: Knoebels Amusement Resort boosts guest satisfaction and second-gate spend with Attractions.io

Knoebels Amusement Resort achieves 99% positive feedback and boosts second-gate spend

Knoebels Amusement Resort, a free-admission amusement park, needed a better way to provide guests with real-time operational updates and help them navigate its large grounds. Relying on slow paper marketing and website updates was not sufficient for communicating minute-to-minute changes in ride status, promotions, and other information. To solve this, they partnered with Attractions.io to implement a mobile app platform.

Attractions.io provided a guest companion app featuring real-time messaging, ride times, navigation, and in-app purchasing. This solution allowed Knoebels to send targeted push notifications, which drove a 20% engagement rate on promotions and increased revenue. The app also improved operations through better data and boosted pre-purchases. As a result, Knoebels achieved a 99% positive feedback rating from users and saw 35% of guests opt-in to ongoing marketing communications.

Knoebels Amusement Resort

Rick Knoebel

Knoebels Amusement Resort