Case Study: The Royal Highland Show boosts visitor engagement and retail with Attractions.io

How The Royal Highland Show drives engagement and retail through push notifications

The Royal Highland Show, Scotland's largest outdoor event, faced the challenge of helping over 200,000 visitors navigate its vast 280-acre showground and stay informed about hundreds of events and exhibitors. Relying on printed materials, they struggled to provide real-time updates and guidance, which was especially overwhelming for first-time guests. To create a smoother, more connected experience, they partnered with Attractions.io to implement a dedicated mobile app.

Attractions.io provided a mobile app platform featuring interactive wayfinding, real-time updates, and targeted push notifications. This solution allowed the show to guide visitors, drive retail engagement, and support operational needs like crowd movement. The results were highly positive, with 68% of users opting into marketing communications and 92% reporting a positive experience, culminating in a 4.8-star app store rating. The app also became an irreplaceable training tool for seasonal staff.

The Royal Highland Show

Lyn Conroy

Digital Marketing Executive