Case Study: Columbus Zoo and Aquarium achieves paperless guest experiences with Attractions.io

Columbus Zoo and Aquarium goes paperless with mobile-first approach

The Columbus Zoo and Aquarium, a global leader in wildlife conservation, sought to align its on-site operations with its sustainability mission by eliminating its reliance on paper tickets, printed maps, and plastic membership cards. To modernize the guest experience and reduce waste, the zoo partnered with Attractions.io to implement a mobile-first strategy.

Using the Attractions.io mobile app platform, the zoo introduced digital membership cards, mobile wallet passes, interactive wayfinding, and live event schedules. This solution delivered exceptional results, including a 97% digital membership adoption rate and 43,000 mobile wallet pass imports within the first month. The initiative significantly reduced plastic and paper waste while enhancing the guest experience, with 94% of visitors reporting a positive app experience.

Columbus Zoo and Aquarium

Kevin Bonifas

Director of Innovative Technology