Case Study: ThreeBy3 scales hiring and builds an in-house talent engine with attract.ai

ThreeBy3 - Customer Case Study

ThreeBy3 is a strategic marketing firm serving SMB and government clients, and it needed a more scalable way to hire as demand grew. Its existing recruiting approach relied heavily on job ads and agencies, which were costly, offered limited transparency, and made it hard to keep a steady talent pipeline for ongoing client work. To solve this, ThreeBy3 turned to attract.ai and used its talent-sourcing platform, including Attract Assist delivered leads and later Attract Search, to bring recruiting in-house.

With attract.ai, ThreeBy3 gained more control over top-of-funnel hiring, built stronger pipelines, and collaborated more easily with hiring managers in one place. The results were significant: headcount grew from 5 to 30, more than half of those hires came through attract.ai, and some roles saw candidate engagement above 40%. The team also reported a far better success rate than LinkedIn ads or agencies, while reducing recruiting spend and even using attract.ai to support client hiring needs.

ThreeBy3

Andrea Gibson

Community Manager